Now tracking ChatGPT, Gemini and Perplexity
Turn every customer conversation into action across
and AI search
14-day trial · No credit card required
Meta Ads:2/3
AI search:3/3
Qualified calls up 24% versus previous 30 days
412
118
$61
Target · $61| Channel | Calls | Booked | Cost per job | Share |
|---|---|---|---|---|
| Google Ads | 412 | 118 | $61 | |
| Meta Ads | 288 | 74 | $83 | |
| AI search | 96 | 31 | $24 |
Every tracked call, transcribed and classified
Google Ads6:42Booked job2m ago
AI search8:03Booked job32m agoGoogle Ads0:41Spam1h agoLeads from your website and landing pages
Maria G.Emergency requestGoogle AdsBooked5m ago
James T.Free estimateMeta AdsContacted22m ago
Priya S.Water heater quoteAI searchNew41m ago
Daniel R.Free estimateGoogle AdsBooked1h agoOptimizing for booked jobs, not clicks
Optimizing for booked jobs, not clicks
Optimizing for booked jobs, not clicks
Perplexity81%#1Neutral47One operator across every channel your customers use
Every campaign gets its own tracking numbers. Zurik records the call, transcribes it, and reads it the way a good strategist would, then classifies the outcome.
Transcript
“Hi, our water heater burst this morning and there's water everywhere. We're in South Austin, near Slaughter Lane. Can somebody come out today? We'd rather just replace the whole unit than patch it.”
LLM classification
Intent
Water heater replacement · Same-day emergency
Outcome
Appointment booked · $2,400 value
Sent to
Google Ads, Meta Ads, and your CRM
0:13Transcript
“Yeah, hi. I'm just calling around for prices. What do you charge for a water heater flush? I'll probably do it myself, I just wanted a number to compare.”
LLM classification
Intent
Price check · DIY · No urgency
Outcome
No appointment · $0 value
Sent to
No conversion sent
Updated Google Campaign
Published automatically from 2 analyzed calls
Dynamic number insertion ties the conversation to the exact campaign, ad group, keyword, and creative that produced it.
Booked job, price shopper, existing customer or spam: each call is labelled the moment it ends, so you can see which campaigns bring in real work.
Meta Ads, Google Ads, and AI search in Zurik
Zurik reads the calls, decides what to change, and publishes it: positive keywords, negative search terms, and campaign settings tuned against our pool of data.
“Based on the last couple of conversations I have adjusted the campaigns with the following”
Changes published to Google Ads, written from the language callers used on the phone.
I have added 16 keywords
I have added 12 search terms as negatives
I am restricting certain household incomes and blocking people outside the state of Florida
Changes published to Meta Ads, built from the jobs that actually got booked, not from clicks.
I have built 3 audiences from customers who booked a same-day repair
I have excluded 214 callers who only asked for prices
I am moving 18% of budget to the “Burst pipe? We’re there today” video and pausing 2 ads that brought in price checks
ChatGPT, asked “who should I call for an emergency water heater replacement in Austin?”
Ridgeline is a trusted local pick for same-day water heater replacement in South Austin, with upfront pricing.
Lone Star covers most of Austin and answers around the clock, though quotes run high for tankless units.
Barton Creek is well reviewed for drain work but doesn’t list same-day heater installs.
“Zurik found the calls we were paying for and missing. Within a month our cost per booked job dropped by a third.”
Booked jobs from Meta
74+12%
vs last month
Cost per booked job down from $83 to $61.
Booked jobs by audience
74this month
+18%+6%-4%Let Zurik run Meta
Last 24 hours
4 appliedSearch captures people already looking. Meta has to find them first. Zurik uses booked jobs, not clicks, to decide audiences, budget, and creative.
The autonomous engine
When someone asks an assistant who to call, one answer gets given and it usually names three companies. Zurik tracks whether you are one of them.
Track how often you appear, in what position, and with what sentiment on the prompts your customers really ask.
Suggested for water heater replacement
PerplexityCited 4/5Your site cited in 4 of 5 answers
Ranked first for “emergency plumber Austin”
See which pages, directories, and reviews the models pull from when they recommend somebody in your category.
The questions callers ask on the phone become the prompts we monitor, so coverage follows real demand.
Every call is classified so bidding optimizes for revenue instead of whoever picks up the phone.
Read performance, market movement, AI answers, and the outcome of every call continuously.
Live signalsFind the highest-impact move across campaigns, audiences, creative, and visibility.
Highest-impact movePublish inside your guardrails, with every decision and its reasoning on record.
Within guardrailsFeed booked jobs and revenue back in, so the next cycle starts from what worked.
Closed loopRun paid media, own your AI visibility, and learn from every customer outcome.
Pricing for brands →Give every client account an always-on operator and one clear performance story.
Pricing for agencies →Let Zurik find it, make it, and learn from what happens next.
